Original Post Due: Wednesday 3/11 by class time
Comments To Your Classmates Due: Monday 3/16 by class time
For this assignment, you will take a picture of an ad or other poster that you see out in the world. We’re in NYC– there are ads everywhere. You may not use an ad we have already analyzed together in class, and you may not knowingly use the same ad as a classmate.
While it is possible to use WordPress on your phone, I strongly suggest you use a computer to write your post, especially if you have never used WordPress before.
Part 1 Instructions
After you find your chosen ad, do the following:
- Write a blog post on our course site following the Posting Directions. Embed the picture of your ad using the “Add Media” button.
- Under your picture of the ad, write a rhetorical analysis of your chosen ad. It should be the equivalent of about 2 pages of size 12/double spaced writing in a word processor.
- Before you post, find the “Categories” section in the right-hand sidebar of the post editor. Choose the “analysis of an ad” category.
- Hit the blue “Publish” button.
If you have questions about WordPress/how to post, you can email me or leave them in a comment.
Some guiding questions for your analysis:
- Who is the speaker in the ad? How is the speaker trying to present themselves? How does the speaker want you to view them? How do you know?
- What are the messages/arguments that the ad is trying to convey?
- What assumptions does the ad rely on?
- Who is the intended audience(s) of the ad? How do you know?
- What strategies does the ad use to try to persuade the audience?
- How does the ad appeal to ethos, logos, and pathos to persuade the audience?
- Do you think the ad is effective? Why or why not?
Part 2 Instructions
Choose (at least) two classmates’ posts to respond to with comments.
In your comments, you must add to their analysis of the ad. It is not enough to simply agree with their take and compliment them on it (although you can do that too!). Adding can mean disagreeing with their interpretation and explaining why, or it can mean offering additional interpretations even if you think their take is valid: “Another interpretation could be that the argument is _________, because if you look at _________, maybe that means _________.” Or, you can analyze some aspect of the ad that your classmate didn’t talk about in their post!
Always support your analysis with evidence.
Each comment should be the equivalent of at least half a page of (size 12 double spaced) writing.