Tag Archives: facebook

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Optional: Data on ~60,000 Different Advertising Categories Facebook Might Put You In

I’m doing some exploring on targeted advertising articles beyond our reading for today to figure out how I think we should go about discussing the topic together this afternoon. These spreadsheets are too enormous to print out and work with in class, but I wanted to share them with you in case you wanted to look on your own.

Download the datasets for free here: https://www.propublica.org/datastore/thanks?id=096b3c2eff44d226At9l

I used the Sort feature in Excel to order the items in ways that made sense to me (like alphabetical by Type of Category)– it’s a lot to even quickly scroll through!

The download link gives you two spreadsheets. One is a list of advertising categories based on data gathered from other sources about YOU (public records, credit card transactions, etc.). The other is a list of algorithmically-created and algorithmically-assigned categories based on your Facebook activity. It looks at what things you like and do on Facebook, and what some common patterns are for other people who like and do those same things, and then gives you ads based on what those similar people purchased or already own.