Since we’ve been looking at some dating app ads and also talking about secret algorithms, I thought I would share with you this article about how Tinder does and used to calculate matches.
The Elo Score is sometimes referred to as a “hottness score” because it matches people it thinks are attractive with other attractive people, but what it really does is match people who get a lot of swipe rights with other people who get a lot of swipe rights, and vice versa. It’s just that on Tinder, there usually isn’t a lot of information to judge someone on besides their looks.
Now, however, it looks like Tinder has stopped using this model. What model they DO use to match people, however, is still unclear…